What is a tagline?

A tagline puts your mission in words.

It’s more than just a catchy phrase- a catchy tagline is a valuable, strategic tool to help you build a memorable brand, expressing your core mission in just a few words.Taglines often use literary devices such as alliteration, irony or punsto enhance recall and emotional impact.It's your brand’s core mission distilled into the shortest form possible, and reinforces your identity in order to build a lasting connection with your audience.

You know them well.

Some of the most memorable taglines don't even need the brand name attached for you to recognise them:“Just Do It” goes beyond a simple call to action, and encapsulates a spirit of persistence and determination that appeals universally, aligned with the brand's ethos.“Think Different” not only distinguishes this computer giant from its competitors but also resonates with people who see themselves as creative."Because You're Worth It" speaks directly to the consumer's value stystem, and effectively associates the brand as key contibutor to their empowerment.

'Easy' is often hard to do.

As word-perfect or even obvious as these examples may seem to us now, the effort, time and talent that went into each is significant.For marketers and brand strategists, crafting a tagline is a significant undertaking that requires creativity, strategic thinking, and a deep understanding of the brand and its consumers.Developing an effective tagline requires a deep understanding of the brand’s identity, ideal audience, and market position. This brevity makes taglines a particularly difficult problem to be solved.A well-crafted tagline appeals to peoples’ emotions, quickly conveying benefits of your brand, aiding in digital marketing efforts where capturing consumer attention efficiently.With the competitive landscape becoming more and more crowded, the importance of a powerful tagline becomes even more pronounced.

• Put your mission in words